In 2022, it was described that a trend identified as "de-influencing" experienced turn out to be common to the System as a backlash to influencer advertising and marketing. TikTok creators taking part in this development made videos criticizing merchandise promoted by influencers and requested their audiences not to obtain products https://ideenforumweb.de/die-auswirkungen-des-kaufs-von-tiktok-abonnenten-auf-ihr-konto/