In this example from IDEO, we see a person standing in a ship. IDEO’s customer is neither The person pictured nor the company with the boat, but relatively Conservation Global, an environmental Corporation. The valuation method won't take into consideration The expansion within the company operation, though identifying its value. https://hbs-case-study-solution67900.post-blogs.com/53194448/hbr-case-study-solution-no-further-a-mystery