Introduction: In 2020, RetailEdge embarked on a digital transformation to stay aggressive amid declining in-retail outlet profits. Method: Employing agile methodologies, the staff made a prototype in just a few months. They recruited early adopters for considerable beta testing and continually refined the app. A focused digital marketing campaign highlighted https://hbs-case-study-writing-he29796.pointblog.net/the-single-best-strategy-to-use-for-ivey-case-study-writing-help-77007705