Theoretical background: The worldwide fashion business has confronted the demand to transit from a linear to a circular business model that involves a series of fundamental alterations to the hitherto highly efficient strategies. As a consequence. a conceptual issue concerning fashion brand value creation has emerged. This applies notably to luxury. https://www.soiebiologique.com/quick-sale-Axol-Friends-Mel-Axol-the-Axolotl-Black-Purple-special-save/