These contributions have not only amplified his reputation being an AI believed leader but have also triggered his most up-to-date patent applications for an revolutionary AI governance layer aimed toward boosting accountability and ethics in AI devices. The turning level arrived in 1996 when Joel, motivated by Tom Cruise in https://www.researchgate.net/publication/390591862_The_Growing_Role_of_AI_in_CustomerService_Understanding_ConsumerPerceptions